Goodbye Reading Glasses:
Vision Corrected Displays Coming To Your Car

Vision Corrected Displays Coming To Your Car

 

The vast majority of the information we receive from our environment is obtained through our eyes which makes vision our most relied-on sense. This is particularly true for driving. We need to be able to read road signs and the controls on the dashboard, to judge space and distance, or perhaps to identify a child running out into the road from between parked cars. However, as we get older, our near vision starts to deteriorate. This natural process is called presbyopia and usually starts around the age of 40 and gets worse over time until the age of 65. The lens of the eye loses its elasticity and is no longer able to focus light correctly on the retina, causing near objects to look blurry. Other symptoms may include headache, eyestrain, and fatigue. It is estimated that 1.8 billion people worldwide are presbyopic and this number will increase substantially as the millennial generation is nearing 40.

Normal eye / Presbyopic EyeSince presbyopia is age-related, it can be a sensitive topic. People in this age group usually have an active lifestyle, aim to look and feel younger than their chronological age and spend a good part of their day interacting with digital media which requires good eyesight. According to a survey published in the Ophthalmology Times of 1,339 respondents aged 40 - 55, more than 90% were frustrated or irritated with presbyopia as it disrupts everyday activities such as reading a menu in a restaurant, medication labels, price tags, and digital screens. While about two-thirds of presbyopes do see an eye doctor about their condition, there are still many who are in denial and instead use workarounds such as magnifying glasses or increasing the font size or zoom level of their computer or phone screens. This may serve as a workaround at the office or at home, but most certainly not when driving.

The Underestimated Risk

About 15% of vehicular accidents can be attributed to driver perception errors. At just 50 km/h (31 mph), it may take an extra three seconds for a driver with poor vision to read a road sign or recognize a hazard. In these three seconds, the driver has covered a distance of 42 meters (138 feet), or about ten car lengths, which can make a big difference in a critical situation. In the case of presbyopia, the so-called eye-off-road time is another factor. Since it becomes increasingly hard for the eye to shift from far to near vision and back, the presbyopic driver has to keep his eyes off the road longer to look at the dashboard or the sat nav. Research suggests that one in five drivers is affected by poor vision and many of them are oblivious to the fact or choose to ignore it. There is a widespread lack of awareness of the role of vision in road safety, even among governments, road safety organizations, and automobile clubs, manifested in the fact that most countries do not require drivers to take regular eye tests from a certain age on.

The most common corrections for presbyopia are reading glasses, bifocal or multifocal glasses, or contacts. However, none of them are truly suitable for driving. With reading glasses on at all times, distance vision would be completely blurred. For bifocals, the instrument panel is too far away for near vision and too close for distance vision. As multifocal lenses are divided into three zones providing focusing ability in different ranges of vision, the driver can only see a certain distance in a certain sphere of his vision. This division of the lens can also cause optical reflection and diffusion. And lastly, the image quality of multifocal lenses is not sufficient for driving in the dark.

Beautiful Displays, If You Could Only Read Them

With VCD / Without VCD

So, if presbyopia cannot be satisfactorily corrected for driving with optical aids, why not take the opposite approach and adapt the display to the eyesight of the driver? Evolution Optiks Limited is doing just that and has developed a Vision Corrected Display (VCD) that adjusts instantaneously to the eyesight of any driver. The individual eye prescription is automatically transferred via Bluetooth from the driver’s smartphone to the vehicle. High-speed eye-tracking cameras capture the movement and rotation of the head to adjust the correction in real-time, while light rays are then projected precisely to form a sharp image exactly on the retina. The solution is based on a proprietary, dynamic light field technology and has been in development over the last eight years.

To establish the use case, Evolution Optiks Limited has conducted a study in collaboration with the Technical University of Munich, Germany. A survey of 498 respondents, divided by age, eye condition, and vehicle owned, showed that 68% over the age of 50 felt at least mildly restricted by presbyopia while driving and 57% experienced difficulties reading the speedometer. 68% of all participants rated the perceived utility of the VCD as very high or high.

Senior innovation managers at several high-end car manufacturers interviewed in the context of the study, who had seen the proof of concept of the VCD, found the technology very promising. They felt that it would add value, particularly in terms of safety and improving the driving experience, and customers would be willing to pay for it. While they acknowledged the VCD’s positive impact on road safety, they would like to see a more broad-based study on the topic, including tests in a controlled environment, a view shared by the director of research of a British road safety organization who was interviewed as well.

Test Vehicle Anticipated Later This Year

To raise the awareness of the correlation between presbyopia and road safety and to advance the technology toward manufacturing, Evolution Optiks Limited is looking to equip a vehicle with the VCD and make it available for test drives in Germany. While validating the solution, they are also deepening the dialogue with automotive suppliers and manufacturers and working to make the technology easy to implement and cost-efficient.

Initially, the VCD will be available as a safety/technology option in select car models, and eventually, it is anticipated to become standard or even mandatory, just as seatbelts did in the 1970s and 1980s. Safety is one of the most important aspects of driving today and buyers are increasingly selective towards brands and models which excel in this regard. According to the CDC, each year 1.35 million people are killed on roadways around the world. Crash injuries are estimated to be the eighth leading cause of death globally. It is estimated that fatal and non-fatal crash injuries will cost the world economy approximately 1.8 trillion dollars from 2015 - 2030.

Evolution Optiks Limited is proud to apply its light field technology toward automotive safety while also offering drivers a more enjoyable driving experience.

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Product Development Expert to Join Evolution Optiks

Christ Church, Barbados – May 20, 2021

Today, Evolution Optiks announced the hiring of John Jacobsen as Vice President of Product. John brings more than twenty years of experience in design and engineering, unrelenting passion for improvement and commitment to perfection. “We are very excited to have John at the core of Evolution Optiks. He is a true heavyweight in product development and his track record speaks for itself. His team building skills, inspired leadership, and strategic thinking are invaluable assets for the future development of our company,” says Raul Mihali, CEO of Evolution Optiks. During his career, John worked in leadership roles at various companies and consultancies-from startup to Fortune 500-including Latch, Stanley Black & Decker, Nanit, Quirky, Smart Design and PTC and was involved in the design and development of a wide range of manufactured goods as well as virtual products for companies such as Airbus, General Motors, Logitech, Motorola, Nike, OXO, Vespa, and Porsche.

John’s passion for transformative companies and technologies has driven him to design, develop and invent an array of life-changing products: from patented, ergonomic kitchen tools, to revolutionary 3D digital applications, to an AI-powered, smart baby monitor—a product recognized as one of TIME’s Best Inventions. His work and creative vision has resulted in numerous patents, awards, and iconic, market-leading products.

Prior to joining Evolution Optiks, John was Product Lead at Latch, a smart lock and building management system provider. Latch recently announced its intent to go public on the NASDAQ stock exchange via a SPAC merger with New York real estate giant Tishman Speyer; the transaction values the Company at $1.6 billion. Previously John was also instrumental in the launch of then IoT startup Nanit that develops smart baby monitoring systems. The tech company-which has repeatedly garnered praise and recognition as a leader in the space-just closed a $25M Series C funding round led by new investor GV, formerly Google Ventures.

Earlier in his career, John helped build the social invention platform Quirky where he and his team launched three new product concepts per week and notably inspired the Wink Smart Home App spin-off and associated product line. Investors included Norwest Venture Partners, RRE Ventures, GE Ventures, Andreessen Horowitz and Kleiner Perkins.

“I’m fascinated by this [light field] technology—it’s so disruptive and futuristic,” Jacobsen said. “And when you look at the range of applications, it has the power to enrich our lives in so many profound ways. I’m super excited to be joining Evolution Optiks at such a pivotal moment, complementing the amazing work of the R&D team with a dedicated focus on product and design.”

Founded in 2014, Evolution Optiks Limited specializes in light field technology and is on track to becoming a leader in digital innovation. The primary categories of interest are vision-adapted and multi-view displays, optometry tools, and light field display solutions. Potential applications of light field technology can be found in consumer solutions, advertising and media, medicine, automotive, and avionics.

Contact:

Evolution Optiks Limited

www.evolutionoptiks.com

info@63.33.75.142

Download Press Release PDF


Evolution Optiks Valued at $90M after Latest Capital Raise

Christ Church, Barbados – April 30, 2021

Evolution Optiks announced the successful completion of its latest capital round. With a total of almost $18M raised to date, the company is on track to launching its first core products later this year.

"We are extremely pleased to have received such overwhelming support and trust from our existing shareholders. And the fact that we have also been able to attract new investors is proof of our increasing market traction", says Andreas Kusay, Chairman and COO. "The capital raising proceeds will first be used to fund the FDA-coordinated clinical study of our light field tele-refractor and, in the longer term, to position the company to become a major player in digital innovation."

In the wake of the Covid-19 pandemic, telemedicine has seen exponential growth. The demand for online consultations has increased tremendously and the integration of artificial intelligence with medical devices is gaining in importance. “Our LFR-260 light field tele-refractor fits that bill perfectly and is just the beginning of what is possible in telemedicine with our light field technology. There are more exciting innovations in the pipeline and the fresh capital will help bring them over the finish line. Investment in R&D and intellectual property are at the core of our business”, says Raul Mihali, President & CEO.

A global light field technology leader, Evolution Optiks has a well-defined commercial strategy, with several industries expressing strong interest in its offering. While much of the company’s short-term agenda is focused on innovation in the telemedicine sector, its impact will soon be noticed in more diverse areas such as automotive, digital advertising or consumer electronics.

Founded in 2014, Evolution Optiks Limited specializes in light field technology and is on track to revolutionizing how digital information is being consumed. The primary categories of interest are optometry tools, vision-adapted and multi-view displays, and light field display solutions. Potential applications of light field technology can be found in medicine, consumer solutions, advertising and media, automotive, and avionics.

Contact:

Evolution Optiks Limited

www.evolutionoptiks.com

info@63.33.75.142

Download Press Release Capital Round PDF


Evolution Optiks Featured on CNBC’s Award-Winning TV Series 'Advancements'

Evolution Optiks is pleased to share that we were featured in a recent episode of CNBC’s award-winning series Advancements, which aired on Saturday, 13 March 2021. Hosted by famed actor Ted Danson, the educational TV show explores innovative and disruptive technologies in a variety of fields and their impact on society.

Viewers will learn how our proprietary light field technology helps us keep our world in focus. Vision-corrected screens and multi-view displays are just the beginning of a new era of displays which are set to revolutionize consumer electronics, advertising, avionics, the automotive industry, and medicine. Our remotely operable light field refractor will take optometry to the next level as telemedicine is becoming a major growth industry, particularly in times of a global pandemic.

Watch the clip below to see how light field technology will shape the way we see and interact with the world.


World Concussion Expert to Join Evolution Optiks as Chief Medical Advisor

Evolution Optiks Ltd. is pleased to announce that Dr. Stephen Olvey had joined its team as Chief Medical Advisor. Dr. Olvey has over 50 years’ experience in motorsports medicine and is a world-renowned expert on concussion and traumatic brain injury.

A graduate from Indiana University Medical School, Dr. Steve Olvey served as medical director of various race tracks and motorsports series. He was a founding member and first chairman of the International Council of Motorsport Sciences and a founding fellow of the FIA Institute for Motorsports Safety. An associate professor of clinical Neurology and Neurosurgery at the University of Miami Miller School of Medicine, Dr. Olvey serves on the committee on Safety in Motorsports of the American College of Sports Medicine and on the Medical Advisory Panel of the FIA Medical Commission. He has published several articles on motorsports medicine and authored two books, one of which, “Rapid Response”, a memoir of his career in motorsports medicine, was the basis of a documentary of the same name which premiered in 2019.

In the last decade, concussion has become a major concern in sports medicine. It most often occurs in contact sports such as football and ice hockey as well as the lower series of motorsports. Evolution Optiks is working to develop a telemedicine diagnostic device for on-field use that can quickly and reliably identify traumatic brain injury. “We feel very privileged that Steve has agreed to work with us on this important project. Our team will richly benefit from his expertise and extensive knowledge gained over many years in motorsports medicine. Steve’s commitment to the safety and health of race drivers and athletes is a true inspiration”, said Raul Mihali, CEO of Evolution Optiks.


Evolution Optiks Ltd. Retains Hogan Lovells as FDA Counsel

Evolution Optiks Ltd. is pleased to announce that it had engaged Hogan Lovells as FDA counsel. In preparation for the market launch of its innovative tele-medicine devices, the company is seeking regulatory approval. With 45 years of experience in the regulatory landscape and a committed team of more than 30 medical equipment experts with scientific backgrounds, Hogan Lovells is a highly ranked and award-winning legal services provider, operating on a global scale.

“Hogan Lovells was the obvious choice for us. Their deep knowledge and understanding of the regulatory framework, coupled with extensive international experience are invaluable assets to our company. We have every confidence that they are the right partners to guide us through the process and expedite FDA approval. Our technology is a vital tool for teleconsultation in the fast-growing sector of telemedicine, the call of the hour in times of a global pandemic. We look forward to a long-term relationship with Hogan Lovells as we seek to launch several innovative products in the future”, said Raul Mihali, CEO of Evolution Optiks Ltd.

Headquartered in London and Washington D.C., Hogan Lovells was formed in 2010 by the merger of the US law firm of Hogan & Hartson and the British law firm of Lovells. They practice in the fields of corporate and finance, global regulatory, intellectual property, media and technology, litigation, arbitration and employment. In 2019, their total revenue was US$ 2.25 bn which made them the 11th largest law firm in the world by global revenue. They have 47 offices in 24 countries throughout the Americas, Asia Pacific, Europe, the Middle East, and Africa.